Convincing without imposing: the art of ethical influence

Influencing without manipulating: the virtuous and effective approach

In this video, Emmanuel Sandoz, head of Equoranda, shares his vision of ethical influence : engaging others by gaining their full and sincere support, rather than imposing or manipulating them. This is a strategic and fascinating topic for any organization that wants to advance its projects without resorting to power struggles.

This approach is embodied in the training Exercising Influence® , designed by our partner Barnes & Conti Associates . It is aimed at anyone who needs to get others to buy into their projects — managers, project managers, salespeople, buyers or cross-functional coordinators — by relying on a balance between results and relationships, preparation and spontaneity, listening and speaking.

The observed benefits are tangible:

  • More proactivity within the teams
  • Improved quality of relationships , both internally and externally
  • Enhanced individual and collective performance

And why not communicate by phone?
It's simple, it's effective and confidential, and it's user-friendly:
06 72 52 63 49

Last modified: June 23, 2026

Share this Post:

Explore further with other articles

training Immersive in business: the right format for an investment that really matters.

Equoranda inter-company training courses: 2026/2027 calendar

For your information: The information collected in this form is subject to computer processing by EQUORANDA for the purposes of managing relationships with its customers and prospects. In accordance with the “information technology and freedoms” law of January 6, 1978 amended in 2004, you have the right to access, rectify and oppose information that concerns you, which you can exercise by writing to: EQUORANDA, 23 Avenue du Granier, 38240 Meylan/ or by e-mail at: info@www.equoranda.com/ or by telephone at: 09 75 27 17 20