Manager Coach NEWS ® : Powerful tools for effective role-playing exercises
What if the best way to train your managers was to have them do it, rather than just listen? That's precisely the premise of the NEWS® Manager Coach training offered by Equoranda. Isabelle, Manager training Europe, from the European Camping Group (ECG), participated in this program along with eight other managers and directors from the company. Here she shares a frank, concrete, and enthusiastic account of her experience.
Isabelle Defrançais (ECG): "The training "A strategic lever for a European leader"
Isabelle Defrançais is in charge training Europe within European Camping Group (ECG) , the European leader in outdoor hospitality. With a portfolio of over 450 destinations across Europe in more than ten countries and iconic brands such as Homair, Eurocamp, Roan, Alania, and VacanceSelect travel, ECG welcomes several million holidaymakers each year. Behind this performance are thousands of seasonal and permanent employees to coordinate, train, and develop. skills — a major challenge that places the training at the heart of the group's HR strategy.
It is in this demanding context that Isabelle chose to deploy internally the training NEWS ® Manager Coach offered by Equoranda.
A training born from an internally identified need
At ECG, the rise in skills Managerial decisions are not left to chance. They are based on a structured needs assessment. It was within this framework that Isabelle identified the training Manager Coach as a relevant response to requests expressed by several employees.
" That was also part of their skills development requirements, as specified in the needs assessment. "
There training brought together eight managers and directors from different teams within the group—a diversity that, as we will see, proved to be a real asset. Among them were regional operations directors, national managers, HR managers, a European maintenance director, and a manager. training Europe. A heterogeneous group, but united by a common goal: to progress in their managerial approach.
Far from the usual academic format: time for practice
Beyond the tools provided, it is the human impact of the training which captures attention. Isabelle describes something deeper than simple technical learning: a real questioning, both individual and collective.
"A rather powerful realization. It was also a turning point for the whole group."
The questions that the training The prompts to ask questions are fundamental:
- Do I really let my colleague speak during a one-to-one meeting?
- Is my management style too directive?
- Does my value as a manager lie in providing all the answers?
This last point is particularly important. Isabelle demonstrates a valuable perspective: a good manager is not the one who has all the solutions, but the one who creates the conditions for their team to find them.
"Unleashing the potential of your teams, that's the challenge. "
A powerful awakening: the collective awakening
One of the markers of a training Its success lies in its ability to be immediately applied in everyday professional life. On this point, the feedback is unambiguous.
Just two weeks after the two days of training NEWS ® Manager Coach, several participants had already naturally used the tools of the training in their way of working. Isabelle specifically mentions the Compass, one of the key tools of the NEWS program, spontaneously mentioned by her colleagues in their post-exchanges. training .
The group dynamic created during these two days also fostered something invaluable: peer support. Sharing managerial challenges with colleagues from different teams allows one to benefit from a supportive—and often insightful—external perspective.
Concrete tools put into practice as soon as they returned to work
At ECG, manager development goes beyond managerial skills. Proficiency in foreign languages, especially English, has become a key requirement. skill indispensable in a major international European group.
This is why Equoranda works closely with LDS Langues , an organization specializing in particular in the training professional linguistics, which offers personalized support with trainers whose native language is English.
Furthermore, EQUORANDA also deployed NEWS ® Manager Coach training courses in English for the ECG Group (European Camping Group).
A natural complementarity between managerial development and linguistic development, serving the efficiency of teams in an international context.
Isabelle's feedback on the English training courses carried out in this context is also unanimously positive.
NEWS ® Manager Coach: a profitable investment
The question of the recommendation doesn't leave Isabelle hesitating for a second. Her answer is both pragmatic and committed.
"I would recommend it to any manager who wants to move from a supervisory role to that of a facilitator of success. It's a worthwhile investment for oneself, but above all for the well-being and performance of their team."
And to summarize the essence of this experience in one phrase, Isabelle finds the right words:
"A pragmatic transformation that puts people back at the heart of management."
— Isabelle, Manager training Europe, ECG
Ready to transition from supervisor to success facilitator?
The next inter-company session of the NEWS® Manager Coach training will be held on April 15 and 16, 2026 in Montpellier (€1,650 excluding VAT). In-company sessions are also available upon request.
Consult the full program online .
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